Black Friday Sales Are Here: The Best Deals to Shop

Every year on the fourth Thursday in November, I thank my lucky stars that I do not belong to a Turkey Trot family. Beyond the big meal itself, our Thanksgiving plans generally involve each of us huddling around our laptops while we get a head start on shopping Black Friday deals. The only thing getting exercise on and around Thanksgiving will be my credit card, and I wouldn’t have it any other way. As the official start of the holiday shopping season, Black Friday and Cyber Monday bring sales that are just too good to pass up, with many retailers offering their lowest prices of the whole year. It’s the perfect opportunity to knock out your holiday gift shopping early and save some cash in the process.

Beyond gift shopping, I also like to use Cyber Week as an opportunity to shop for big-ticket furniture items while they’re majorly on sale. In years past, I’ve saved hundreds of dollars by purchasing items like my sofa and desk chair during Black Friday and Cyber Monday home sales, and this year, I’m in the market for a new area rug and some accent furniture. Cyber Week is also the perfect time to stock up on items you plan on buying anyway, like some new winter wardrobe staples and beauty products you’ve been meaning to restock.

So whether you’re buying gifts for loved ones or something special for yourself (you deserve it!), here’s to getting the best deal on everything on your list. Keep scrolling for a curated list of the best Black Friday deals for 2025.

The Best Black Friday Deals for 2025

Amazon

up to 45% off

Amazon is a go-to for all sorts of everyday shopping, but that super-fast shipping is especially handy around the holidays. These deals make great gifts for loved ones or yourself!

Article

up to 40% off select styles

If you’re in the market for new furniture, Article’s Black Friday sale should be your first stop. Tons of items are currently up to 40% off, so you can upgrade your living room seating, bedroom furniture, or dining setup while saving some major cash.

Away

25% off sitewide

Away suitcases are beloved for their durability, smart design, and chic colorways. And if you’ve had your eye on one, there’s no better time to hit “purchase” because their whole site is currently 25% off.

Brilliant Earth

Get up to $700 in free, lab diamond jewelry on purchases $1,000+ through 11/29 (code: BLACKFRIDAY)

Brilliant Earth’s Black Friday offer makes shopping for meaningful, long-lasting gifts surprisingly easy. With special pricing on select pieces and bonus lab-diamond jewelry added to eligible purchases, this is the best time of year to invest in something they’ll wear forever.

Brooklinen

25% off sitewide + up to 40% off bundles

High-quality sheets during the winter months are a must, and at The Everygirl, we’re huge Brooklinen fans. If you’ve been looking for an excuse to upgrade your bedding, now is the time with 25% off sitewide and up to 40% off bundles.

Calpak

up to 60% off + 20% off sitewide

If your travel bags have seen better days, Calpak’s Black Friday sale is the perfect opportunity to upgrade your essentials. Luggage, backpacks, travel organizers, and more are up to 60% off.

Cozy Earth

35% off with code THEEVERYGIRL

Cozy Earth is known for their pajamas and bedding made from silky-soft, ultra-breathable bamboo material. They make the perfect gift for a loved one who could use some extra luxury in their life, and right now, you can get 35% off your entire purchase with our exclusive discount code.

CVS

25% off holiday decor until from 11/23 to 11/29 + 30% off gift sets from 11/30 to 12/13

CVS has a steady lineup of holiday deals right now, so it’s the perfect place to score stocking stuffers, festive decor, and last-minute gifts without blowing your budget.

Hatch

$30 off Hatch Restore Sleep Clock

Through December 1, Hatch is taking $30 off the Restore 3—the sleep device so many of our editors swear by. Whether you’re upgrading your own routine or wrapping it for someone else, it’s a gift rooted in real, restorative calm.

LED Technologies

35% off with code THEEVERYGIRL

If your gift game is in need of a glow-up (literally), LED Technologies is here to brighten up the season. From self-care must-haves to top-of-the-line light therapy devices, their high-tech tools make for amazing presents fit for everyone in your life—and with our brand-exclusive code, you can score 35% off.

Nordstrom

up to 60% off select items

With Nordstrom’s Black Friday sale, you can shop deals for everyone on your list (including yourself!) all in one place. Save up to 60% on some of your favorite brands:

Old Navy

50% off almost everything

Fashion girls know: Old Navy is THE spot to score high-quality, trend-forward pieces at affordable prices. And when their Black Friday sale rolls around, it’s honestly shocking how much great stuff you can find for very little money. From jeans and sweaters to bags and shoes, almost everything at Old Navy is on sale right now for 50% off.

RitFit

15% off best sellers from 11/11 to 11/23 + 12% off best sellers from 11/24 to 12/7

RitFit is offering discounts on some of their best-selling equipment, perfect if you’re in the market for a home gym upgrade or a group gift for the fitness guru in your life.

Pura

up to 30% off sitewide from 11/21 – 11/29 + 30% off bundles from 11/30 – 12/7

Pura is the ultimate way to make your house a home, and during their Black Friday sale, you can grab some of their best-selling diffusers and scents for less.

Wayfair

up to 80% off

Wayfair has everything (literally everything) you could need to upgrade your home, and almost all of it is on sale. With thousands of discounts up to 80%, you’re sure to find some great pieces at unbelievably low prices.

This post contains a sponsored inclusion of Brilliant Earth, CVS, Hatch, RitFit, and Pura, but all of the opinions within are those of The Everygirl editorial board.

Products featured in graphics linked within article.

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